What is Genesis week?

On Monday, June 7th, at 10:00 AM, we will officially kick off Genesis Week! Genesis Week is a celebration of first property ever minted in metaverse. Both a homage to the past and a look to the future, Genesis Week is a hallmark event for the Upland Community and one of the most exciting times of the year for the team. We look forward to celebrating with all our fellow Uplanders this year!

Players who Participate in Genesis Week Events will be eligible to earn the following rewards:

Genesis Lightbike Block Explorer

How To Earn:

Complete either tier of the Genesis Hunt. Sign up for the hunt by heading inside the app and registering in the “Treasures” tab. Players who discover all the locations will be rewarded with the Lightbike Block Explorer.

Terraformer Block Explorer

How To Earn:

The Terraformer Block Explorer will be on sale for a limited time in the UPX Store. Head inside the app to register for the drop on Monday, players who register will be notified when it’s their turn to make a purchase!

Genesis Week 2021 Badge

How To Earn:

Participate in any 3 Genesis Week activities and get rewarded with the Genesis Week 2021 Badge! Qualifying activities will be announced throughout the week.

more to be announced throughout
the week

Schedule Of Events

Monday, June 7th

9:00 AM PT

Genesis Week Kickoff

Join us for a presentation by founders Dirk Lueth and Idan Zuckerman! The Genesis Week Kickoff show will feature Upland’s biggest moments over the last year while providing some quick Roadmap updates. Be sure to check it out if you’d like to see what’s coming to the Upland metaverse! Head over to YouTube to follow along

10:00 AM PT

Genesis Hunt Begins

The Genesis Week Scavenger Hunt opens up! Registration for the hunt opens up on Saturday, June 5th, and will close in the hours preceding the start of the hunt. Head inside the app and click on the “treasures” tab to register.

1:00 PM PT

Pinata Drops in Oakland

Pinatas will be dropped through the city of Oakland for players to collect UPX and Spark! Clues as to which neighborhoods the drops are in will be announced in Discord, so be sure to join our server to get access to all Genesis Week updates. Players who luck out and discover a Genesis Cake Treasure will earn Spark in addition to UPX.

Tuesday, June 8th

1:00 PM PT

Upland Action News Podcast feat. Cheli Kroupp & Cathy Hackl

Head of Operations Cheli Kroupp and Metaverse Strategist Cathy Hackl join community member and content creator Lefthouse on his podcast, the Upland Action News. Click here to check out the Lefthouse podcast.

5:00 PM PT

Pinata Drops in Staten Island

Pinatas will be dropped through the city of Staten Island for players to collect UPX and Spark! Clues as to which neighborhoods the drops are in will be announced in Discord. Players who luck out and discover a Genesis Cake Treasure will earn Spark in addition to UPX.

Wednesday, June 9th

9:00 AM PT

AMA: “Coffee with the Founders”

Join us for an AMA with founder Dirk Lueth and Idan Zuckerman! Community members will be able to submit questions both live and prior to the AMA in Discord. The event will be streamed LIVE on YouTube.

3:00 PM PT

Pinata Drops in San Francisco

Pinatas will be dropped through the city of San Francisco for players to collect UPX and Spark! Clues as to which neighborhoods the drops are in will be announced in Discord. Players who luck out and discover a Genesis Cake Treasure will earn Spark in addition to UPX.

5:00 PM PT

Community Flash Challenge

The Upland team will be hosting a community flash challenge in Discord. Details will be announced prior to the start time, stay dialed into Discord for updates!

Thursday, June 10th

9:00 AM PT

Discord “Technical AMA”

On Thursday morning, we will open up a technical ama discord channel for players to ask questions directly to founder Idan Zuckerman. Idan and our technical team will remain in Discord throughout the day to respond to questions from the community!

11:00 AM PT

Special Community Event in Discord

A new type of community event will be launching on Discord. More details to follow soon!

1:00 PM PT

Genesis “Mega” Hunt

The Genesis Mega Hunt will be a high-stakes, rapid-fire hunt, in which players will compete for the opportunity to win an Ultra-Rare collection property! The player who completes the hunt the fastest will take home the grand prize.

5:00 PM PT

Community Flash challenge

The Upland team will be hosting a second community flash challenge in Discord. Details will be announced prior to the start time, check Discord for updates!

6:00 PM PT

The UPX Podcast feat. Dirk Lueth & Idan Zuckerman

Founders Dirk Lueth and Idan Zuckerman will be joining hosts ThankeMeLater and 2Stupid2Win on the UPX podcast! Listen to the podcast here.

8:00 PM PT

Pinata Drops in Bakersfield

Pinatas will be dropped through the city of Bakersfield for players to collect UPX and Spark! Clues as to which neighborhoods the drops are in will be announced in Discord. Players who luck out and discover a Genesis Cake Treasure will earn Spark in addition to UPX.

Friday, June 11th

10:00 AM PT

Pinata Drops in Manhattan

Pinatas will be dropped through the city of Manhattan for players to collect UPX and Spark! Clues as to which neighborhoods the drops are in will be announced in Discord. Players who luck out and discover a Genesis Cake Treasure will earn Spark in addition to UPX.

12:00 PM PT

The Guggenheim Museum Landmark Auction

The Reverse Auction for the Guggenheim Museum landmark in Manhattan will begin! Stay tuned for details regarding the starting mint price as well as the price reduction schedule.

4:00 PM PT

Genesis Week Bonanza

Players who participate in at least one Genesis Week activity will be entered into a drawing for the grand Genesis Week Bonanza prize! Players who participate in multiple activities will be able to earn multiple entries into the drawing.

4:00 PM PT

Genesis Week Closing Ceremony

Come join the Upland Team for a brief show to commemorate the events of Genesis Week and to take a look at the future of the Upland metaverse. Head over to YouTube to check it out!