A few weeks ago we held an event called the San Francisco Art Walk. This was our first time running a new type of event we call a “Tour”. Tours are a very straightforward event type where players go from location to location following “clues”, until they reach a final destination. At every location there will be information about that location, a treasure, and information on how to find the next location. Some tours will be driven by riddles or clues that you have to solve, while others will simply require you to go to every location disclosed in order to complete it.
This new type of Upland event is not a competition. Instead, it is a community event designed to help players explore Upland, interact with each other on interesting topics, and continue to blend the digital and physical world.
The SF Art Walk, our first Tour event, was a great success, with many Uplander’s completing it and receiving a limited edition art-themed block explorer. We also received a ton of great feedback on how to improve this new Tour mechanism. We’ve listened to the feedback and applied a number of changes in order to make our next event even more accessible, rewarding, and engaging. As always, we have even more improvements coming down the pipe.
At Upland we’re fans of the counterculture, in fact, Upland is a counterculture. The psychedelic vibes of musicians like Jimi Hendrix can be mind expanding, allowing one to deconstruct and reinterpret the systems we live within and contribute to. Kind of like blockchain ; )
While we’re creating our own culture in Upland, we still appreciate and build from the real world. As Upland continues to expand (to NYC and beyond) we want to ensure we pay tribute to our first home, San Francisco, and continue to explore the historical culture that helped form this city. This is why we’re very excited to invite you to the SF Love Tour, which starts this Saturday, September 5th at 5pm PT.
Players will go from location to location in SF, reading stories about famous musicians who lived in San Francisco, discussing on Discord, and of course, winning great prizes! Registration will be required to participate.
The Full Details
There will be a ticket fee of 2,000 UPX. At every tour stop, you’ll get a treasure worth UPX, with the amount of UPX increasing at every stop. By the time you complete the Love Tour, you’ll have collected more UPX than the cost of the event and send fees!
Tickets go on sale 48 hours in advance of the event, starting on Thursday at 5pm PT and ending at 4:55pm on Saturday.
To register, select the “Treasures” icon after registration has opened, and select “SF Love Tour”.
The first tour location, where we will all be meeting to start the Love Tour, will be announced via in-app message, Twitter, and Discord.
When you send your block explorer to the first location, you will get a treasure and will unlock information about that location, as well as the location for the next stop.
To see the next location, select the “Treasures” icon in the quick menu and select the “SF Love Tour”.
Even if you decide to do the Love Tour solo (without the community, or at a later start time), you can still complete the tour and learn about SF on your own.
The event will end for you once you reach the 8th location. It’s not a race though, so everyone will get to complete the event.
In addition to the UPX prizes, every player who completes the Love Tour will have access to a unique 60s inspired block explorer, which we will be revealing next week!
Several lucky players will also come across a high value piñata, ensuring that they get a much bigger UPX reward by the end of the tour. Every player will have an equal chance at a high value piñata whether you start on time or 12 hours later.
The event will officially end at 5pm PT on Sunday, after 24 hours, and the remaining treasures will disappear. This extended window gives a chance for players in every time zone to complete the Love Tour and follow the conversation on Discord.
The Upland community will be discussing the tour information on the Discord channel #live-events. So make sure to join in and share your thoughts!
Don’t let all the details intimidate you though. This will be an easy going event that players of any level can participate in!
We’ll also be carrying out several mini competitions on Twitter and Discord, where we will be rewarding players with a new achievement badge. The first competition will be for the most interesting comment related to the Love Tour content. The winner will be determined by the Discord comment that gets the most pineapple piñata likes (no other likes will be counted). The second competition will be based on the best idea for a future Tour theme (and why that theme would be fun). We’ll announce more mini competitions on Discord the day of the event.
If you have any questions or comments about this event, please join us on Discord and chime in.
Bonus: Through Discord, we’ll also have a live playlist of cool 60s era classics to set the mood and get the community on the same vibing.
We’re super excited to expand the new Tour mechanism this weekend, and even more enthused about the future possibilities that this mechanism will provide. As we’re working to support more community events, maybe you’ll be able to create your own Upland Tour someday!
-The Upland Team
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