Press

Upland, one of the most popular metaverse platforms, has announced a new integration with Metamask that allows support for Ethereum payments for its digital assets within the platform. This strategic integration represents a further commitment to adoption with enhanced investment in features and functionality that help onboard the next generation of users. Behind all that is Dirk Lueth, Co-Founder of Upland, who is also Chairperson of OMA3, the Open Metaverse Alliance. He understands the need for collaboration, seamless user onboarding and the challenges facing the metaverse as a whole. READ MORE
https://blocktelegraph.io/upland-adds-ethereum-as-a-payment-option-with-metamask-integration/

Upland, the pioneering Web3 Super App, is teaming up with the Own the Doge collective to honor the iconic Doge meme on the inaugural International Doge Day. This unique collaboration bridges the physical and digital realms through a celebration of the legendary Shiba Inu, Kabosu, with events in both the Metaverse and real-world Tokyo. Danny-Brown Wolf, Chief of Staff at Upland, shared his excitement about this collaboration, stating, “This collaboration with Own the Doge is a testament to our growth in the Japanese market and our ability to provide an innovative experience in the Metaverse that celebrates the culture and its communities. As we continue to build the open Metaverse, we’re looking forward to building on this opportunity with the Own the Doge collective with more communities in crypto, blockchain, gamefi, and beyond.” read More

Upland, the web3 Metaverse Super App, announced the continuation of its partnership with Susan G. Komen®, the world's leading breast cancer organization, to help Komen's life-saving work by raising critical funds through the sale of digital wearables on its popular online platform.
Upland will offer for sale two digital Susan G. Komen Wearables for its players on mobile or web versions of the Upland Store. The two wearables are full body jumpsuits available in Tie-dye or Pink for Upland player avatars. There are 150 each of these wearables for sale retailing at $12.50 or UPX Price: 12,500 each. Players must register by October 24th who wish to purchase, with the actual sale happening on October 25th. read More

Upland, a blockchain real estate collecting and trading game, announced a $7 million Series A extension raise on Friday. Led by EOS Network Ventures in the fund’s first crypto gaming investment, the extension follows the initial $18 million Series A raise in 2021.The injection of capital will go to adding more features for the location-based game, which lets players purchase digital locations on a real-world map. Upland also plans to intensify its marketing strategy, enable third-party developer tools, and launch an Ethereum token tied to its current in-game utility token. read More

Upland has raised $7 million in funding for its virtual land metaverse based on Web3 technology.Palo Alto, California-based Upland got an early start with its launch of its virtual real estate game in June 2019. Now it has raised $25 million to date, and the company has evolved beyond buying and selling Web3 properties in a virtual version of the real world.Now the company calls Upland a Metaverse Super App, and it said it’s a leader in the blockchain gaming industry. EOS Network Ventures joined the round as a new investor, alongside existing investors C3 Venture Capital, Animoca Brands, and angel investors. read More

Upland, the leading web3 Metaverse Super App, announces its plans to make its in-game utility token Spark tradable on Ethereum following an overwhelming majority (87.25%) approval in a recent community governance vote. This initiative allows Upland to accelerate on its mission to build the world’s largest digital open economy in the metaverse through its dynamic ecosystem of players, entrepreneurs, creators, and developers by allowing its utility token, Spark, to be traded outside of Upland’s boundaries. read More

US-based developer Uplandme has announced a significant turn in its Upland tokenomics, with the proposal to introduce a new Ethereum-based ERC-20 called Sparklet. Boasting 3 million downloads and 30,000 DAUs, mobile-based monopoly-style Upland was one of the earliest blockchain games to launch. Moreover, it was the first blockchain game being available through the app stores, something made possible because its economy ran on the EOS blockchain with players unable to directly access crypto, due to everything being done through IAPs. read More

In an announcement that has sent ripples of excitement through the digital collectible community and NFL fan base alike, Upland, the premier Web3 Metaverse SuperApp, has revealed its third consecutive year of featuring officially licensed NFL players in its collections. This groundbreaking collaboration, facilitated by OneTeam Partners, in conjunction with the NFL Players Association (NFLPA), is set to take the Upland experience to a whole new level for the 2023-2024 season. read More

The evolution of EOS is continuing apace with news that the proof-of-stake chain is to become carbon positive. The term may not be familiar to the average blockchain user, being synonymous with environmentally-minded corporations committed to ESG. It essentially means going above and beyond the minimum required to offset an organization’s carbon consumption by over-compensating through funding sequestration efforts elsewhere. In EOS’ case, it will be offsetting its energy by a factor of 3x. read More

Upland, a metaverse platform mapped to the real world, is launching an NFT fundraiser to help support an American nonprofit building playgrounds in neighborhoods that historically haven’t had access to them. KABOOM! has built or renovated over 17,000 playspaces since its founding more than 25 years ago. According to Upland chief of staff Danny Brown Wolf, ending playspace inequity is a mission that resonated with users of the Upland metaverse.  read More

A great many Web3 projects have already planted their flag in the sand and welcomed players through their virtual doors. Upland is a terrific example of such a release, a metaverse that functions as a common social and economic platform for GameFi.Built on the EOS blockchain, Upland’s novel concept is based around world-building and virtual properties, with territory in the game mapped based on real-world addresses and historic landmarks. The platform has also developed partnerships with real-world organizations to create fictional domains linked to these same entities: for example, during the Women’s 2023 World Cup, Fifa launched a unique digital experience in Upland, giving soccer fans the chance to complete challenges and interact with one another via their digital avatars. read More

The past half-decade or so has seen the rise of various technological innovations, but none have garnered more traction than artificial intelligence (AI) and Web3. From a purely monetary perspective, the AI industry — which was valued at $454.12 billion in 2022 — is expected to hit a valuation of $2.5+ trillion over the course of the coming decade, growing at a compound annual growth rate (CAGR) of 19% during the above-said time frame. Similarly, Web3 and its associated technologies have seeped into several unique domains, prompting researchers to value this market at approximately $116.51 billion by the end of 2033. read More

One of the most well-crafted metaverses in existence today is Upland, a virtual ecosystem that allows users to not only own luxury properties and participate in various location-centric experiences but also dabble in real-world trades and negotiations. As part of the Upland universe, it is possible for players to tokenize pretty much anything, be it a condominium, a tract of land, or even their digital vehicles. read More

As the global digital paradigm has evolved over the past decade, the emergence of Web3 tech has revamped the way n which people access data, interact with online applications, and secure their private/sensitive information, etc. read More

A new phase is coming to Upland with the addition of Totems, a living game asset that requires nurture and care to grow and produce rewards. A game within a game, Upland Totems bring something new to this gameified world of property ownership! read More

Dirk Lueth, Co-Founder of Upland, on the State of the MetaVerse, SuperApps, and Web3 Games read More

With Spain set to meet England in Sunday’s Fifa Women’s World Cup final, SportsPro asked members of the NEW ERA class of 2022/23 to pick out some of their favourite pieces of commercial creativity around the tournament. read More

UPLAND presents 0N1FORCE JAPAN COLLABORATION ARTISTS PHYGITAL DROP. read More

Upland, the leading Web3 metaverse SuperApp, is extending its partnership with FIFA to provide an immersive Web3 experience to football fans, complete with game-like digital collections commemorating and capturing the highlights of the FIFA Women’s World Cup Australia & New Zealand 2023. read More

2023 is a time for building in crypto - a time for actionable IRL, global use cases that connect crypto and mainstream audiences. Web3 is a new world for everyone, not just crypto bros, and to bring this new world to pass, we need to show how it is impacting real people, helping them transact and store value not just in the US but worldwide. read More

As we stand on the brink of the next big digital revolution, we are about to witness the dawn of the Metaverse and a new age of the internet, known as Web3. Picture the internet not as a series of flat, 2D pages, but as a dynamic, 3D world, much like a video game, where instead of merely consuming content, you're an active participant, interacting with others in real-time. read More

The presentation and live Q&A by Idan Zuckerman, Co-Founder and Co-CEO of Upland, on the Global Blockchain Business Council's (GBBC) Virtual Members Forum, a bi-weekly webinar showcasing the innovative work of GBBC members around the globe. read More

Upland, a virtual property trading game based on blockchain technology, has announced that it will add Berlin to its digital world. The launch of Berlin on Upland is scheduled for Friday, June 9th, at 10 AM PT. This debut of the German capital on Upland will offer a combination of digital real estate trading and community engagement. read More

Genesis Week 2023 is gearing up to be more than just an event; rather, a celebration of the birth of Upland and it’s rapidly expanding Metaverse. It also marks the anniversary of the first property that was minted within the platform, a significant milestone in the history of the project. read More