Upland
Landmark Auction: The Plaza Hotel

January 10, 2022

Landmark Auction: The Plaza Hotel

Book your reservations for another prestigious Landmark Auction coming soon to our Uplanders: The Plaza Hotel property (originally planned for auction tomorrow) will be available for purchase on Wednesday, January 12th at 12:00 PM PT! The Plaza Hotel is found in Manhattan and is a historic landmark of New York City. If you’d like to purchase this property and stake your claim on this legendary hotel, head to the provided address at the given time and the property will unlock for minting.

The Plaza Hotel Reverse Auction

The Plaza Hotel (also known as "The Plaza"), is recognized as a top-tier hotel in New York City found in the heart of Midtown Manhattan. Since its debut on October 1st, 1907, The Plaza has remained an iconic New York property hosting world leaders, dignitaries, Broadway legends, and Hollywood royalty! If lavish society affairs with a timeless grandeur are your aesthetic, consider a stay at The Plaza to enjoy a luxurious stay like no other in the Big Apple!

"It was once said, “Nothing unimportant ever happens at The Plaza.” One of America’s most celebrated hotels, The Plaza opened its doors on October 1, 1907, amid a flurry of impressive reports describing it as the greatest hotel in the world...From its original 19th century construction to its magnificent 450 million dollar restoration in 2008, the world’s most famous hotel has had a remarkable history."

Fun Facts about the Plaza Hotel

  • The NYC Landmarks Preservation Commission granted the hotel landmark status in 1969, and in 1986, the Plaza was recognized as a National Historic Landmark.
  • The Plaza has been featured in numerous movies and TV shows, including The Way We Were, Home Alone 2 Lost in New York, Funny Girl, Seinfeld, Sleepless in Seattle, and Almost Famous.
  • During the band's first visit to the U.S. (while on tour in 1964), The Beatles stayed at The Plaza while in New York. They had an entire wing to themselves, wrote the song "Michelle" while there, and took all the hangers from the closets when they left.

Price Analysis

The Plaza is located at 768 5TH AVE in Manhattan, NYC, and checks in at 605 UP2! Had this property not been a landmark, the original minting price would be 4,126,100 UPX.

Based on landmark premiums, The Plaza's minimum suggested minting price has been estimated at 12,378,300 UPX. The starting price for this landmark will be 28,600,000 UPX, from which we will work our way down to the suggested mint price. The Plaza is one of the most star-studded and historical properties within Manhattan, and the winner of this property will be the lucky owner of this world-class, legendary hotel.

Price Reduction Schedule


Best of luck to all of our auction participants- may the best Uplander win!