Introducing community dev tools

Introducing community dev tools

Football Season is Back: Check out the 2022-2023 NFLPA Player Legits

Football Season is Back: Check out the 2022-2023 NFLPA Player Legits

Become a Metaverse Entrepreneur

Become a Metaverse Entrepreneur

Bringing Cars to the Metaverse

Bringing Cars to the Metaverse

Introducing community dev tools

Football Season is Back: Check out the 2022-2023 NFLPA Player Legits

Bringing Cars to the Metaverse

Become a Metaverse Entrepreneur

Welcome to Upland, the largest virtual property strategy game
mapped to the real world.

Welcome to a whole new world of gaming, where building your empire in a metaverse that’s mapped to the real world, earning real world value, and having fun with virtual real estate is the way to win. In Upland, you have easy access to become a digital landowner, build properties and shops, manufacture cars, and earn UPX coins (which you can convert to cash) while playing.

Build, Sell and Earn–All in Upland.


There are already millions of users around the world playing and earning in Upland, and getting in early (NOW) is important so you can succeed too. When you join Upland, you can own a piece of the virtual world by buying your first virtual property, which is the same as the real world addresses you already know. How about buying the property at your childhood home address? Your favorite restaurant? Your favorite bar? By owning your first property, building on it, and selling it, that’s where the fun begins in creating value and cashing in on it.
Play Now


Join a new, virtual economy where you have the opportunity to make money in the metaverse. Start out by earning a return on your properties and collecting fees from visitors. Feeling ambitious? Flip some of your properties for profit in our free and open marketplace or generate income by becoming a business owner in Upland. Ready to become a mogul?
Start Earning

Build Now

Work with like-minded Uplanders to develop neighborhoods and build homes for you and your friends. Pick from a variety of models and build the house of your dreams! Ready to give your city a new look?
Prepare to Build


Socialize with fellow Uplanders, learn game strategies, and collaborate with the most outstanding online gaming community today via Discord and Telegram. Soon, you’ll join Uplanders inside the metaverse’s virtual hang-out spaces. A friend in Upland is a friend for life. Ready to become an Uplander?
Get Connected

As seen in


To take action on blockchain sustainability, Upland has recently partnered with EOS Authority and ClimateCare to offset a year’s worth of carbon emissions for the entire EOS Mainnet.

That’s 281 tonnes of CO2 offset by Upland.

Watch Trailer


Curious about how Upland works? Check out our FAQ below. Can’t find an answer to what you need? Click here to join our Discord and our community will help you out.

What is Upland?

Upland is the earth’s metaverse mapped to the real world and accessible via web, iOS and Android. In addition, there is a “real economy” that is sustained by the players via the market forces of supply and demand. Upland is built on the basis of three key pillars: Play, Earn, & Connect. To learn more about the metaverse, read our whitepaper as well as our frequently updated development roadmap which details all the exciting features coming this year.

Who is behind Upland?

Upland was created and is operated by Uplandme, Inc., a Silicon Valley based company with support from organizations such as (creators of the EOS blockchain), and veterans from the gaming, real estate and technology industries. The company was founded by Dirk Lueth, Idan Zuckerman and Mani Honigstein. Upland’s team is proudly distributed, and employs professionals from across the world, including a development division based in Ukraine..

How can I stay updated about Upland?

Read Upland’s official blog here for official announcements regarding game updates and features. Join Upland’s Discord and Twitter for frequent updates.. Upland also maintains a presence on Reddit, Facebook, and Telegram.

How do I play Upland?

If you’re a new player, we highly recommend that you read our Getting Started Guide to learn about basic game mechanics. For broader advice on game strategy, we encourage you to visit for tips and tricks on how to succeed in Upland. Discover our network of broadcasters who make content about how to play the game. Above all, we have a community full of awesome, friendly Uplanders who love helping new players succeed: join them on our Discord and don’t be shy about asking any questions you may have!

I read that Upland is somehow connected to “blockchain” or “crypto”. Do I have to know anything about these to participate?

It’s true that Upland is powered by the EOS blockchain, but, you don’t need any in-depth crypto knowledge to play and succeed in Upland. Blockchain technology helps us guarantee true ownership due to the fact that every transaction is recorded on an irreversible ledger. In other words, there’s proof that your property is owned by you - forever! Upland’s economy is powered by UPX, our in-game coin which lets players engage in a variety of in-game activities. Upland’s goal is to be powered by the latest innovations in tech with a streamlined user interface that is usable by anyone and everyone.

Is UPX, the internal token, a cryptocurrency? When can I withdraw it?

Technically speaking, UPX is a fungible token on the EOS blockchain, similar to any cryptocurrency. However, we have elected to use UPX strictly as a utility token. This means it can only be used inside Upland and cannot be withdrawn. By doing so, we avoid the trading of UPX on external or decentralized exchanges outside of our control, which averts the possibility of being deemed a financial security by the United States Securities and Exchange Commission (US SEC). Maintaining compliance with United States regulations is one of our top priorities. However, as the platform does include a real economy, we have partnered with the financial division of Linden Lab (creators of Second Life) to allow a new feature, called “Property to USD”. Using this feature, players can choose to sell their virtual properties and items for either UPX OR fiat (e.g. USD).

Our partner is officially licensed in all 50 US states. You can read more about that here.

How does Upland’s economy work?

Upland’s economy works according to the principles of supply and demand. If you are interested in more information about the Upland economy, please check out the Upland Handbook and join our Discord here.

What does “true ownership” mean? Are these virtual properties and other items really mine?

One of the magical things about using the blockchain, and some would say its primary benefit, is the idea of true ownership. The meaning of true ownership has evolved along with blockchain technology itself. At Upland, we define it as the notion that no one can control your in-game assets aside from you. When you reach Uplander status (10,000+ UPX net worth), an EOS blockchain account is automatically created for you. This is a real EOS account, just like you could create anywhere else. The private keys to that account are generated from your email/password combination, and are not stored on our servers. Though the Upland system helps you manage your EOS account, we can not control your in-game assets even if we wanted to, nor can anyone else. The account is yours forever and the assets inside it are yours forever.

The game is based in San Francisco and certain cities, but I’m not. What’s the point?

Being physically present at the location of your ‘block explorer’ (avatar) is not required. We know that the first place users want to own and develop their virtual properties may be in locations close to them, either geographically or in terms of familiarity. We started Upland in San Francisco, New York and other regions - but our dream is to reach every major locale around the world at some point in the next few years.

What's up in Upland

Keep track of all events and activities in the Earth's metaverse!

September 28, 2022

Meet Devo, Our Newest Terraformer!

Learn more

September 27, 2022

In-App Voting Launch and Giveaway!

Learn more

September 27, 2022

FC Porto’s 129th Flag Anniversary

Learn more

Join the Conversation

See what’s going on in the Upland universe. Get answers to your questions or advice on advanced game strategy and connect with our community!
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