Upland 2.0 Is Here: A Sharper Focus on City Building, Property, and Ownership

Today, we’re excited to unveil Upland 2.0, a full refresh of ourwebsite, our brand identity, and how we talk about the platform. This isn’t just a redesign. It’s a clear statement of direction.

Upland has always been about something simple but powerful: owning, trading, and developing digital property mapped to the real world. With Upland 2.0, we’re doubling down on that core vision and making it more central than ever.

This update focuses Upland on its roots, while leveling up everything around it. A newly designed website, logo, and a tighter focus on real-world city building are just the start. These changes reflect where Upland is now and where it’s going in 2025 and beyond.

Our world is built on real cities. What makes Upland unique isn’t just that it’s fun to collect properties, it’s that those properties matter. Players buy, trade, and develop them as part of a shared digital landscape that mirrors real geography and rewards smart strategy. Whether you’re flipping your first plot or managing a growing district, Upland is a game where ownership has lasting impact.

This refreshed direction is also about clarity. As the platform has grown, so has the ecosystem, and this update helps new and existing players better understand what Upland is all about: property ownership, player-driven economy, and city-scale development. It’s not about being everything to everyone. It’s about building the most dynamic and rewarding city builder ever created, one that’s rooted in the real world and shaped by its players.

You’ll start to see this new look and language roll out across all of our channels over the next few days. From our Discord server to our social feeds, everything is being updated to reflect Upland 2.0.

And soon, we’ll be hosting a live AMA with Upland’s co-founders to talk more about this evolution, what’s changing, what’s not, and how the future of Upland will put city builders and landowners like you at the center of everything.

We couldn’t be more excited about this next chapter. Not because it changes what Upland is, but because it sharpens it.

Welcome to Upland 2.0. Let’s build real cities. Together!