Upland

Calling all

Tycoon builder$

Trade, develop, and thrive in web3's leading property ecosystem mapped to the real world.

Build

your tycoon empire

Move your way up to the top of the virtual real estate market of the real world

Create

your digital legacy

Shape any asset, property, neighborhood, and story for you and others to enjoy

Earn

a virtual living

Mint your success, run your shop and sell for US$ or trade $SPARKLET on exchanges

Join

a thriving community

Connect and make new friends from all around the world. Collaborate on joint projects and create unique experiences together

Building

the largest digital open economy

Step into a player-driven open economy where digital properties and assets hold real value. With millions of user accounts and a thriving marketplace, Upland's economy continues to build wealth for its community members through daily player engagement, fueled by true ownership enabled by blockchain technology.

2,800,000,000+ UPX

Monthly Trading Volume

Secondary market average

8,000,000+ NFTs

Minted since 2019

Virtual properties, map assets, cars, FIFA/ NFLPA legits and more

110,000,000+ Sparklet

Earned by players

Via various competitions and drops. Learn more about $SPARKLET here

US$ 16,000,000+

Earned by players

Via Upland's NFT-to-US$ program

First native game on X

A casual interactive 3D block puzzle where players compete in teams by progressing through levels, sharing on X, and earning points collectively to win $SPARKLET and other other prizes.

$SPARKLET

$SPARKLET is Upland's ERC-20 utility token. It has over 150,000 holders and can be bridged between Upland and Ethereum for trading. For price information see Coingecko

Rebuild the World

Stake to construct digital structures

Create awesome content

Use for no-code minting of digital map assets

Get Energy

Power source for in-game mechanics like transportation and racing

Rent and Stake

Rent it for UPX (in-game currency) and stake it in layer 2 applications

Sparklet warZ

Join the intense battle for control of a city, designed to inspire teamwork, creativity, and strategic mastery. SPARKLET Warz is a recurring event held between seasons.

Events

From treasure hunts and property challenges to exclusive collection drops and city-wide competitions, Upland events transform ordinary gameplay into fun experiences and extraordinary opportunities for discovery and rewards.

Team

Bringing together decades of experience and diverse perspectives to shape the future of web3 gaming.

Idan Zuckerman

Co-Founder and Co-CEO

Co-Founder and Co-CEO of Upland, Idan leverages 15+ years of experience in gaming and tech innovation. He is an expert in product development and technology, brought the necessary skills to turn the vision into reality. His background in gaming was instrumental in shaping Upland’s unique gameplay.

Dirk Lueth

Co-Founder and Co-CEO

Co-founder & Co-CEO, a serial entrepreneur with a PhD in Economics, has a career spanning FinTech and digital media ventures across Europe and the US. His foresight in blockchain technology and passion for creating a digital open economy led to the conceptualization of Upland.

Investors & Board Members

Upland is supported by a prestigious network of global investors and strategic partners who are at the forefront of gaming, blockchain, and web3 innovation.

Yat siu

Investor & Board Member

Visionary entrepreneur with 25+ years of experience in technology and gaming. Founder and Executive Chairman of Animoca Brands, a leader in blockchain gaming and digital property rights.

Stefan Schütze

Investor & Board Member

Seasoned investor and strategic leader with 20+ years of experience in finance and venture capital. Managing Partner at C3 Management and driving innovation in blockchain and digital assets.

Mani Honigstein

Co-Founder and Board Member

Over 15 years of experience in tech entrepreneurship, product management, and scaling startups. Passionate about bridging virtual and real-world economies, he contributed significant value to Upland’s incubation phase from 2018 to 2022.

Animoca brands (Hong Kong)

Gaingels (USA)

AV Blockchain Fund (USA)

Global Founders Capital (Germany)

Block.1 (Cayman Islands)

Kingsway Capital (United Kingdom)

C3 Venture Capital (Germany)

Oneteam (USA)

EOS Network Ventures (Canada)

Come2us Corporation (South Korea)

Rocket Internet Capital Partners (Germany)

G5 Entertainment (Sweden)

Korea Investment Partners (South Korea)

Overton VC (USA)

FAQS

For more information see also the Getting Started Guide

What is Upland?

Upland is a virtual world built on blockchain technology, where players can buy, sell, and trade virtual properties based on real-world addresses. Players can earn rewards, participate in events, and grow their portfolios as they build their own virtual empire. Upland combines the excitement of real estate with the power of blockchain, offering a unique gaming experience with real-world value.

How do I earn money in Upland?

There are many ways for players to earn in Upland. Players can flip properties, create and sell digital assets in metaventures (player-owned and operated shops), or win competitions. They can earn either the in-app currency UPX or sell their digital assets for USD. This is made possible through Upland's digital NFT-to-USD program, in partnership with Tilia Pay. The program allows players to list digital assets directly for US dollars, so when another player makes a purchase, the payment is deposited directly into the seller's account.

What is $SPARKLET?

Upland's Sparklet ($SPARKLET) is the utility token of the Upland web3 gaming platform, designed to power its digital economy and enhance user experiences. It plays a critical role in building, creating, and maintaining assets within the Upland ecosystem. Key features and uses of $SPARKLET:

World Building: Players can stake $SPARKLET to construct digital structures tied to virtual properties on the Upland map
User-Generated Content (UGC): It facilitates the creation of blockchain-minted map assets through no-code minting processes
Energy Source: $SPARKLET powers in-game mechanics like transportation and racing
Renting and Staking: Holders can rent out $SPARKLET for UPX (Upland's in-game currency) and stake it in layer 2 applications
Bridging: Designed for Upland's infrastructure, $SPARKLET can be seamlessly bridged between Upland and Ethereum (ERC-20 token)

$SPARKLET is available on selected centralized and decentralized exchanges. For the latest price information, see Coinmarketcap. Get $SPARKLET here.

How do I join Upland?

Upland can be accessed on mobile devices or from browsers. To start collecting digital properties, all you need is an email address. That’s it! There’s no need to set up a crypto wallet. Upland’s innovative onboarding system automatically creates a blockchain account for you once you’ve acquired enough assets in the game and become a full-fledged Uplander.
Alternatively, you could explore as a guest without setting up an account. However, the experience is limited to looking around the map. Setting up an account takes minutes, and then you can jump into the fun!
Installation and Account Setup

Install Upland on your iOS or Android device. Or, access Upland in your browser at play.upland.me.
Sign up for an account with an email address.
Follow account verification.
Jump in!