We can’t hold back any longer. It’s time to announce that Upland and FIFA are officially launching the FIFA World Cup Qatar 2022TM experience in Upland’s metaverse!
The experiences coming from the FIFA World Cup Qatar 2022TM partnership blend Upland’s real-world metaverse, Legits collectibles, Outdoor Decor, community-based challenges, and amazing moments from all 32 national teams participating in FIFA World Cup Qatar 2022TM. We’re also introducing new collectibles of legendary video highlights from FIFA World Cup Qatar 2022TM matches.
As an epicenter of the action, we’ll open the World Cup Village in Qatar. Here, players will explore eight unique FIFA World Cup Shops as well as Lusail Stadium – the first Monument in Upland!
This is a multi-year partnership starting with the FIFA World Cup Qatar 2022TM. The partnership gamifies FIFA World Cup Qatar 2022TM experiences you’ll only find in Upland. Now Uplanders and football fans around the world have a whole new way to enjoy the biggest sports tournament in the world!
For now, we’ll provide an overview of what’s to come. We’ll release several announcements at the start of the tournament and throughout the FIFA World Cup Qatar 2022TM. These announcements will offer the details you need to make the most of your FIFA World Cup Qatar 2022TM experience in Upland.
The World Cup Village in Upland’s Qatar will welcome fans from all 32 countries (and beyond). In the World Cup Village, players will visit Lusail Stadium and the eight unique shops loaded with FIFA World Cup Qatar 2022TM items for every match. Also, World Cup Shops in four additional cities, including Rio, Detroit, Los Angeles, and Queens, will offer unique items for those looking for a little FIFA World Cup Qatar 2022TM excitement outside of Qatar.
Note: Qatar is not a traditional city opening like we’ve seen with other Upland cities. Properties will not be openly available for minting. However, the properties and structures (including Lusail Stadium) will be awarded to players during the FIFA World Cup Qatar 2022TM as prizes for various activities and challenges.
The Upland team went all out on FIFA World Cup Qatar 2022TM designs, giving everyone a great chance to “own their colors” for their country and favorite teams. Items include Block Explorers for all 32 national teams, country-based Legits and Outdoor Decor, and Official World CupTM historical collectibles from previous tournaments. We’re also excited to introduce “Spotlight” Legits. These Mementos are video highlights memorializing moments from each FIFA World Cup Qatar 2022TM match!
Stay tuned for more details and previews as we get closer to FIFA World Cup Qatar 2022TM.
As mentioned earlier, we’ll make full announcements for FIFA World Cup Qatar 2022TM activities soon. But in the meantime, know that we’re planning activities and challenges that will have players completing Collections, decorating properties, trading with other players, building a Fan Score, and more!
There are hundreds of prizes at stake, including the World Cup Village properties, unique cars, digital memorabilia, and even the Lusail Stadium itself! And as a special celebration after the FIFA World Cup Qatar 2022TM final on December 18, we will announce the first-ever capital city for the winning nation as a lasting legacy of FIFA World Cup Qatar 2022TM.
With FIFA World Cup Qatar 2022TM being one of the world's biggest sports events, this is a moment to celebrate whether you’ve been in Upland for years or if you just love football on the biggest stage! Stay tuned for more information, and jump into Discord to join the conversation.