Genesis Season 2025 is Here and It’s Packed With Toys, Games, and Surprises!

Get ready to have fun, because the next big chapter of Upland is here. Genesis Season 2025 kicks off on June 1st 2025 and it’s not just about new events and cities. This season marks a major shift in how we play in Upland. For the first time ever, we’re diving deep into toys, games, and the fun of the metaverse.

Inspired by the nostalgic vibes of classic toy commercials and playtime fun, this season introduces fun themed action figures and narratives that will unfold all season long.

The Fun Has Just Begun

Genesis Season introduces fun activities, each tied to a unique perspective and ongoing lore based on the following action figures in Upland:

• The Knight
• The Pirate
• The Cyborg
• The Special Forces

Their identities and stories will be revealed through events, lore, and updates across the season.

Genesis Week (June 9th — 13th, 2025)

Genesis Week takes place during this season, from June 9th to 13th. Get ready for a special lineup of events and announcements that will add even more excitement to the Genesis Season. Details on the specific events for Genesis Week will be shared in a separate announcement, so stay tuned!

Genesis Season City

San Francisco is the heartbeat of Genesis Season, the city where it all began. As Upland’s original launch city, it takes center stage for seasonal events, including marquee competitions like Kart races and Community contests.

While Genesis Week will spotlight other iconic cities in select events, the spotlight remains firmly on San Francisco as the official play capital of the season.

Season-Long Challenges

Here’s what you can look forward to across Genesis Season, Stay tuned for detailed announcements about each event!

• Neighborhood Ratings — Compete to level up your neighborhoods.
• Genesis Collectors Challenge — Collect exclusive seasonal items and earn rewards.
• Genesis Builders Score — Build more, win more.
• Gamified Earnings — Complete weekly tasks to boost your earnings.

Limited-Time Events You Won’t Want to Miss

These limited-time events are quick, competitive, and packed with surprises, and each one will get its own deep-dive announcement as we get closer, so stay sharp.

• Collect Them All — Collect all four season passes for a special collector reward.
• Structure Ornament Challenge — Go decorative and rack up points.
• Season Decor Contest — Show off your creativity in San Francisco
• Kart Challenges — New features, new tracks, new races.
• Genesis Week (June 9–13) — A weeklong celebration packed with treasure hunts, exclusive drops, live contests, and major announcements.

A Major New City

Yes, a brand-new city is joining Upland this season, and it’s big! We’re not saying which one just yet, but it will open up a new part of the world never before seen in Upland. Stay tuned.

Genesis Season 2025 is more than just gameplay, it’s a turning point for Upland’s play experience. With deepening fun, unforgettable activities, and new ways to play, this is a season you won’t want to miss.

Get ready. The fun of Upland starts now.