May 11, 2022

Genesis Week 2022 LIVE

[5.31.22 UPDATE]

The Series V Giveaway

Players who attend Genesis Week LIVE In-Person in Las Vegas will be eligible to win an exclusive MV Motors Series V, E Trim in Orange! Click below and check out the gorgeous model below that could be yours. To qualify, players will have to purchase a ticket to attend in-person activities and check in on the day of the event. The winner of this exclusive model will be selected at the Light it Upland Awards Party at the beautiful Illuminarium. So, what are you waiting for? Grab your ticket NOW!



In case you missed it, Genesis Week 2022 is LIVE, in-person, and in Las Vegas! Join us on Thursday, June 9th, 2022 and Friday, June 10th, 2022 in the “City of Lights” as we close out Genesis Week with a bang!

Attendees will get exclusive NFTs, receive Upland swag, be able to participate in special in-person giveaways, and claim a property in the soon-to-be-announced city! Early Bird Tickets are already sold out and General Admission Tickets are going fast. Get your ticket now to secure your spot and make an appearance to claim your rewards!


Your GA ticket to Genesis Week 2022 LIVE includes:

  • An exclusive Genesis Week 2022 Block Explorer for attending any in-person event 
  • An Upland swag bag


  • A property in the soon-to-be-announced city for attending the live city opening 


  • A chance to win a glamorous and ever-so-new MV Motors Car in exclusive giveaways held at in-person events!

Early Bird Ticket holders will receive all the benefits and rewards of a GA ticket PLUS the special edition (Max 50 mints) Genesis Week 2022 Block Explorer!

Note: Properties received with your Genesis Week Ticket will be selected from a pool of properties reserved by the Upland team specifically for Genesis Week 2022 LIVE attendees. Properties will range in both value and neighborhood, and collection status will be unknown. Properties will be distributed randomly to attendees at the in-person city opening. Information regarding Collections will not be released.

Players who cannot participate in person will have the opportunity to join in online giveaways throughout the week.

Light It Upland Awards Party

Cap off Genesis Week 2022 and come celebrate another year of Upland with the Upland community and the Upland team. We have a full night of festivities in store and we hope you will be able to make it.

When: Friday, June 10th at 7 pm

Where: Iluminarium at Area 15 (3246 W Desert Inn Rd, Las Vegas, NV 89102)

Note: This event will also be streamed live for the community.

Tickets are limited and are included in your RSVP to all Genesis Week 2022 in-person events. 


Year in Review and Announcements

Be the first to hear about what is coming to Upland soon! We will recap the past year, celebrate our achievements, and look to the future of Upland. There could be some surprises in store…

Genesis Challenge Grand Prize Drawing

Who will win the one-of-a-kind MV Motors Series 1 Genesis Trim? Find out who is the lucky winner of the Genesis Challenge. This is sure to be a momentous event and a potentially life-changing win for the fortunate Uplander. While you don't have to be present to win, wouldn’t it be awesome to be there when your name is drawn?!

Community Superlatives

As Upland continues to grow, we are grateful for those players who have taken our community to the next level. This year, we will recognize Uplanders who have made significant contributions to Upland. 

All nominees are invited to attend Genesis Week events in person with complimentary accommodations provided by Upland. Winners will be announced live at the Light It Upland Awards Party and will receive:

  • A super-rad trophy
  • 250,000 UPX
  • An exclusive in-game badge
  • …And bragging rights for a whole year!

The categories and nominees are:

Upland Player of the Year

For the Uplander that is an ambassador for the game, has a solid positive attitude, and is overall a great reflection of the Upland Community.


  • Mucida - “a sensational person, always informing players of updates, as well as teaching new players about Upland. He is viewed as THE ambassador for Brazilian Uplanders.”
  • Mossijake - “the epitome of a community builder. Not only did he start up a first iteration of a spark exchange but he is constantly a source of advice and help for new (and not so new) players.”
  • Radishhead - “always has a positive attitude and provides a great excellent analysis on all things Upland.  He is a player of integrity and has been a positive force for the Upland metaverse.”

Broadcaster of the Year 

For the Uplander or Uplanders that create entertaining or informative Upland content to spread knowledge about the game and bring smiles to the Upland Community.


Designer of the Year 

For the Uplander who found success in Upland contests through his or her mastery in designing content for the Upland metaverse.


Schedule of Events


6:00 PM PT | Welcome Happy Hour

Meet fellow Uplanders and the Upland team for a casual happy hour to kick things off. Use this opportunity to put faces to names you have seen in-game and network with fellow Uplanders for your future Upland endeavors! 


9:00 AM PT | Check-in and Breakfast

Check-in to receive your credentials and swag!

10:00 AM PT | Live City Opening*

A behind-the-scenes look at the release of a new city in Upland. Meet other Uplanders to collaborate and strategize on how to explore the new area available for minting. All in-person attendees will be entered into a giveaway and are GUARANTEED to win a free property in the new city. You must be present to claim your prize!

11:00 AM PT | Roadmap Panel*

It is time for another Roadmap Update & AMA, but this time we are doing it LIVE! Co-founders Dirk Lueth and Idan Zuckerman will join X1TheGamer and General Mort to discuss the Q2 Roadmap, the future of Upland, and take questions from both in-person and online participants. 

12:30 PM PT | Lunch

Join us for a light lunch before the next event

1:30 PM PT | Hackathon Finals* 

Listen to pitches from the Upland Hackathon finalists to get a glimpse of potential applications unlocked by Upland Developer Tools. One of these finalists will leave Las Vegas with a $50,000 grant to turn their idea into a reality!

5:30 PM PT | Party Warm-up

Get ready to party! Connect with fellow Uplanders and the Upland team before heading over to the Illuminarium for the Light it Upland Awards Party. Gather here for transportation to the Illuminarium which will be provided to all Upland ticket holders. 

7:00 PM PT | Light It Upland Awards Party*

Closeout Genesis Week 2022 with a party for the ages at the Illuminarium as we celebrate another great year in Upland. We have a fun night of festivities planned and we look forward to seeing you there!

* - denotes that the event will also be live-streamed in part.


Stay tuned for additional announcements as we release much more information leading up to  Genesis Week. We can’t wait to see you there! Let’s Light it Upland!

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