October 25, 2022

Susan G. Komen® and Upland Partner in the Fight against Breast Cancer

As a real-world metaverse, Upland breaks down virtual boundaries so that each community member can bring their passion and life into the metaverse. This goes well beyond building a portfolio of assets or playing games with friends. As such, we’re proud to announce our October fundraiser for Breast Cancer Awareness Month with Susan G. Komen®, the world’s leading breast cancer organization! The fundraiser, and our ongoing partnership with Susan G. Komen, will help fight breast cancer and spread this powerful message into the metaverse. 

The Susan G. Komen Block Explorer Fundraiser kicks off with registration on October 25. This is a great way for Uplanders to rally during Breast Cancer Awareness Month and to support one of the world’s largest nonprofit organizations fighting to end breast cancer! 

Fundraiser Details

The Susan G. Komen Block Explorer Fundraiser is the start of an ongoing collaboration between Upland and this amazing nonprofit. During the fundraiser, players will purchase special Susan G. Komen Block Explorers. Purchases will be in U.S. dollars (not UPX), and proceeds will help fund the nonprofit’s many breast cancer programs. 

Susan G. Komen “Fight Breast Cancer” Block Explorers

The Running Ribbon is a trademark of Susan G. Komen, and we’re proud to offer players unique Block Explorers that prominently display this icon ribbon. As you can see in the chart below, there are three Block Explorer options, each with different colors and styles. 

No matter which Block Explorer is right for you, every sold Block Explorer helps to end breast cancer. 

Fundraiser Dates and Times

Players can register for the Block Explorer Sale by going into the Upland Store and opening the Specials tab during the registration period. 

Registration starts: October 25 at 8 AM PT

Registration closes: October 26 at 8 AM PT

Fundraiser sale starts: October 26 at 9 AM PT

About Susan G. Komen

Susan G. Komen is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. The nonprofit advocates for patients, drives research breakthroughs, improves access to high-quality care, offers direct patient support, and empowers people with trustworthy information. Founded on a promise between two sisters, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. 

Visit komen.org or call 1-877-GO-KOMEN. 

What’s Next? 

As a growing platform that’s mapped to the real world and has more than four million users, Upland is the perfect place to increase awareness of amazing organizations like Susan G. Komen. In the future, we plan to deliver more activities and programs that bring these real-world issues into the metaverse. After all, the Upland metaverse is an extension of the real world. If our mission is to rebuild the world, then it’s up to all of us to make it a better place. 

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