October 12, 2022

Upland and Gala Games Partnership Advances the Open Metaverse

The potential of cross-platform experiences in the open metaverse is exciting. And as we see in the recent partnership announced between Upland and Gala Games, it’s getting closer every day. 

This partnership promises an interplay between the two ecosystems that adds value to digital assets and creates new dynamic experiences. For example, Upland will have a headquarters in Gala Games’s VOXverse and VOX will open stores and Dev Shops in Upland. Further, it will be possible for VOX users to bring collectible ERC-721 NFTs from VOXverse into Upland’s ecosystem! 

What does this mean for Uplanders? First, VOX Dev Shops will add more experiences in Upland, which is great! There’s also a strong belief that as separate web3 ecosystems grow closer together, user bases and experiences will expand. When someone can go from one place to another while bringing assets with them (like you would shopping in a mall, for example) all the environments become more dynamic and engaging. There’s much more to come in terms of what this means for the Upland ecosystem. 

One of the great things about web3 and the metaverse is that digital worlds don’t have to be in silos. Experiences can flow between worlds, giving each ecosystem within the larger metaverse a more integrated feel. This is called “interoperability,” and it’s a big deal. The partnership between Upland and Gala Games is an exciting step towards interoperability, opening new doors for these ecosystems and their users. 

Be sure to tune into VOX's Twitter Live Space and the Google Meet at 2:00 PM PT on October 12 to ask your questions about the future of the metaverse and how we think things like interoperability and partnerships will shape the future of web3 and Upland.

*** Looking for more details? Read the full press release below! ***

Gala Games Teams Up with Upland as Launch Partner for the Ethereum Interoperability Portal

Gala Games and Upland Take First Steps Towards a Mutual Mission of Interoperability and an Open Metaverse with Cross-Platform Experiences and Portability of Assets

PALO ALTO, Calif., October 12, 2022 -- Gala, a leader in Web3 entertainment and gaming, announces a partnership with Uplandme, Inc. today. Vox, under the Gala Games umbrella, will be Upland’s first Ethereum partner in the platform’s Ethereum interoperability portal that will continue Upland’s mission of building an open economy.

Upland is the largest property-trading, city-building metaverse platform that empowers players to become metaverse entrepreneurs. Through the partnership with VOX, collectible ERC-721 NFTs will integrate into the Upland ecosystem and open economy using Upland’s NFT portal. 

The Gala-Upland collaboration is setting the foundations for the partners’ shared vision of an open metaverse that allows for interoperability of assets. True ownership in the digital age is a fundamental tenet of Web3. Allowing users to transport their assets across-platforms strengthens true ownership, as well as the Vox and Upland ecosystems.   

Upland will have a headquarters in the VOXverse, a forthcoming metaverse created in partnership between Gala Games and founder of SIMS Will Wright. Additionally, VOX will have a presence in Upland with a metaverse building, stores, and developer shops leading to experiences and games. “Uplanders'' welcome the VOX Community with several fun engagements, including: competitive city openings, treasure hunts, car racing (Alpha), as well as collaborative activities such as the joint construction of sports stadiums with exciting Upland partners like FC Porto or the NFLPA, and by creating nodes and neighborhoods where like-minded people work towards common goals. While the VOXverse is being finalized, fans will be able to play VOX Odyssey, a text-based choose-your-own-adventure game that will be playable in the Upland Discord. VOX Odyssey allows users to take their VOX on quests and adventures while collecting resources. Part of the VOX-Upland collaboration will include Upland-specific storylines that will be revealed at launch.

James Olden, Chief Strategy Officer at Gala, shared this on the partnership with Upland: “Upland’s success in the blockchain gaming/metaverse space hasn’t gone unnoticed and it’s exciting to bridge our worlds and communities together - chasing our shared goal of true interoperability and moving the space forward in a meaningful way. We welcome them with open arms into the VOXverse and are eager for VOX to begin exploring Upland in various ways as well. Beyond excited to see where this goes.”

Idan Zuckerman, co-founder and co-CEO of Upland: “From the start we believed that working closely together with like-minded platforms to create interoperability will be the key for the future success of an open metaverse. We’re excited to partner with VOXverse who share this vision, and to have the Gala Games and Upland communities come together to co-create and co-build on the two platforms” 

About Gala: 

Gala is a world-leading Web3 entertainment brand that uses blockchain technology to power digital ownership and rewards, creating a revolutionary new way of building and consuming entertainment.  Launched in 2019 with Gala Games, Gala’s vision brings Gala Games, Gala Music, Gala Film, and VOX together in the shared pursuit of offering fans unique and immersive experiences powered by Web3. Gala also gives creative license back to content creators and emerging talent with a direct route to fans and the ability to offer genuine involvement in new projects. Gala has a deep partnership with NBCU by bringing big IPs like Trolls, and Battlestar Galactica to the web3 world. For more information, visit: https://gala.com 

About Uplandme, Inc: 

Upland (https://upland.me/) is an open web3 platform for the metaverse mapped to the real world.  The company’s mission is to build one of the leading and most dynamic maker-communities through a strong entrepreneur economy that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and provide utility and fun to other players. Headquartered in Silicon Valley with hubs in Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things in Tech'' in 2021 and one of “22 San Francisco Startups To Watch in 2022” by Built In SF. Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture. For more information about our sustainability commitment visit https://www.upland.me/sustainability. Upland is available on iOS, Android and the Web, and can be played from anywhere in the world.

To learn more about Gala, visit https://gala.com/
To learn more about VOX, visit https://collectvox.com/
To learn more about Upland, visit

Media Contact:

VOX Gala
[email protected]


Lindsay Anne Aamodt

[email protected]

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