The Beautiful Game on A Whole New Level Upland Soccer

What’s better than your team winning on the pitch? Bringing fans closer and letting them enjoy every match, every moment, like never before. And Upland is the place to do it. Through gamified fan experiences in Upland, there are infinite possibilities to take fandom to a new level while building a fresh revenue stream for your brand.

Fans win. Clubs win. Everybody wins. It really is a beautiful game, isn’t it?

Get Your Club in the Game

There are three pillars to Upland Soccer that give clubs not only a presence in the metaverse but NFT utility that gets fans engaged as well.

Geolocated

Soccer isn’t just a sport. It carries the pride and tradition of communities and entire cities. So it only makes sense to build soccer stadiums for your club in your city. That’s the power of Upland’s metaverse mapping to the real world. Here, you carry on traditions built over generations while pushing your club into the future of fandom.
Unique stadium
Your city location
Open a branded store

Gamified Experiences

Upland is much more than a place to collect NFTs. Players come for various fun activities. This not only gives us a strong player base and economy, it puts more meaning and value into your NFTs and brand.
NFT pre-sale events
Fan scores and leaderboards
Team tours
Shops, and more!

Contextual NFTs

Welcoming players to your metaverse stadium, in your city, on game day gives players an enjoyable fan experience. From there, they can take part in matches like never before. 
Performance-based player NFTs
Exclusive NFTs at your stadium
Team-based NFT collections

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Scoring in Upland's Metaverse

Since the 2020 beta, Upland has been building a world mapped to the real world that players love. We seamlessly integrate play-to-earn mechanics, NFT shopping, and fun community activities. We’re here, we’re growing, and the numbers show it.

2.3M

Registered Users

3.1M

Properties Minted

600K

Monthly Active Users

273K

Property Owners

Next-Gen Fan Engagement

Introducing NFT metaverse campaigns for your soccer club.

Next-Gen Fan Engagement

Introducing NFT Metaverse Campaigns for your Sport Brand

Before the Match

Players travel from around the world to your stadium to find unique pre-match activities.

During the Match

Players can pre-register for unique, rare NFTs called Upland Legits. 

After the Match

NFTs are minted and can become more valuable if a player had a legendary performance.

It's Game Time!

Let us know how to get in touch and we can talk about how Upland can take your brand into the metaverse. 
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FAQ

Have questions? We got answers!

Our metaverse maps to the real world, giving teams a stronger fan connection and allows for meaningful NFTs with “utility.”

What does Upland do for sports brands?
What is NFT utility?

Unlike other NFTs, Upland NFTs contribute to game mechanics. This makes NFTs more enjoyable while driving the economy.

How do sport brands generate revenue in Upland?

There’s primary NFT sales and revenue sharing from peer-to-peer reselling and trading for the lifetime of every NFT.

What is Upland's carbon footprint?

Thanks for asking. We’re really proud of our sustainability commitment. Check out our sustainability page for info.

What blockchain does Upland use?

EOSIO. This chain gives us flexibility to scale, operate with market-leading sustainability, and make transaction highly cost-effective.

How do sport brands get started in Upland?

Upland makes it easy! We have full onboarding service for strategy, asset creation, deployment, monetization, and more.

What Does Upland Do For Sports Brands?

Our metaverse maps to the real world, giving teams a stronger fan connection and allows for meaningful NFTs with “utility.”

What is NFT Utility?

Unlike other NFTs, Upland NFTs contribute to game mechanics. This makes NFTs more enjoyable while driving the economy.

How do sport brands generate revenue in Upland?

There’s primary NFT sales and revenue sharing from peer-to-peer reselling and trading for the lifetime of every NFT.

What is Uplands Carbon Footprint?

Thanks for asking. We’re really proud of our sustainability commitment. Check out our sustainability page for info.

What blockchain does Upland use?

EOSIO. This chain gives us flexibility to make transactions free for users, scale, and operate with market-leading sustainably.

How do sport brands get started in Upland?

Upland makes it easy! We have full onboarding service for strategy, asset creation, deployment, monetization, and more.