Our Story

It was one of those game nights in early 2018 when Mani, Idan and Dirk played the board game Monopoly. It was also the time when digital collectibles via non-fungible tokens based on blockchain technology (“Cryptokitties”) made it into the news. What if… the three co-founders started to ask themselves - we “tokenize” the real world and introduce true ownership of assets powered by blockchain technology? Wouldn’t it be fun to trade virtual properties that are based on actual addresses that are actually yours? That was the moment when the idea of Upland was born. From now on, the three would meet almost every day to advance their concept. Finally they developed the vision of a metaverse where people will not only play but also socialize and eventually earn money. But - and this was important from day one -  everything would have to be simple and easy to understand for non-technically versed people. 

So Mani, Idan and Dirk started to look for a blockchain that would enable them to make this happen. And they found EOSIO developed by Block.One which would allow them to execute on their vision. Then everything went quite fast: The company Uplandme, Inc. was incorporated in July 2018. Soon thereafter the founders raised a seed round from angel investors and Finlab out of Germany and started to code in December 2018. In June 2019 the company allowed first users to try its closed beta. Since January 2020 Upland’s open beta is available cross-platform, meaning web, iOS and Android. Upland will continue to innovate in many areas such as allowing users to extract monetary value via “fiat-out”, “importing” NFTs from other blockchains and enabling users to trade them on marketplaces and dedicated shops within the metaverse.

"Create fun experiences and new opportunities for everyone at the intersection of the real and virtual worlds."


This is what you get when a 90s music-loving guitarist, an active soccer (=football) player, and a competitive swimmer are combined:


Upland is supported by veterans from the gaming, public relations and blockchain industry. The team frequently meets with its advisory board to discuss strategy and tactics to advance the company.


The Lead investor in Uplandme, Inc. is the FinLab EOS VC Fund, a joint venture between FinLab AG and EOSIO blockchain developer Block.one, two global experts in blockchain technology. Additional investors include individuals from the financial services, real estate, gaming and blockchain industry.

FinLab AG

The listed FinLab AG (WKN 121806 / ISIN DE0001218063 / ticker symbol: A7A) is one of Europe’s first and largest investors in financial services technologies (“fintech”) and blockchain. FinLab focuses on providing venture capital to start-ups and strives to actively support its investments in the long-term. In doing so, FinLab uses its network and know-how to support its participants in their respective development phases. In addition, FinLab acts as an asset manager, overseeing assets in the three-digit million range.

Block.One & EOS VC

Block.one’s EOS VC program offers developers and entrepreneurs the funding they need to create community-driven businesses leveraging EOSIO. The program provides support through venture capital partnership funds that primarily aim to achieve sustained utilisation of the EOSIO ecosystem by investing in a concentrated and diversified portfolio of blockchain-focused companies building on the EOSIO software. The EOS VC initiative is dedicated to fostering a global network of individuals from a number of disciplines through engagement events. As part of the mission and vision, EOS VC engages with the blockchain developer community on a regular basis. For further information, please visit Block.one and vc.eos.io

White Paper

Download our “White Llama Paper” if you are interested in finding out more about Upland’s core game mechanics, economy and use of tokens.


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