Approved applicants of the Upland Creator Network (UCN), Upland
Developer Network (UDN), and Metaventures are granted specific
guidelines in order to clearly and visually explain that their
experience is on, linked to, in association with, or in partnership
with Upland. Creators (including brand partners) may include the
name “Upland” and use the “On Upland” badge for all digital
promotions off of the Upland platform in so long as long as they
abide by the usage guidelines set forth in this document. However,
Upland requires prior approval to use the “On Upland” badge in any
offline promotions (e.g. billboards, signs TV, print, digital
advertising). Formal requests for offline promotions must be
approved by the company in writing on a per-use basis.
The
name “Upland” must remain as it is originally spelled to describe
the association with the company. Prefixes, hyphenated phrases,
suffixes, and multi-word titles that include “Upland “may be used as
long as the full name is maintained. While font choice in partner
titles are not restricted, usage of Upland's logos, product
names (excluding “UPX” and “Spark”), trademarks, product names,
“Miles”, or images of Upland products in marketing, promotional, or
advertising materials is prohibited.
In addition to the
company name, approved applicants are permitted to use the “On
Upland” badge, as long as the terms below and the complete usage
guidelines around sizing, color, treatment, etc are followed
closely. Besides the company name and official badge, we do not
permit the general use of the Upland logo in any creative or copy.
Upland reserves the right to take appropriate action against any
improper use of our marks.
In the event of featuring
visual representations of the Upland platform in any game,
experience, service, Metaventure, or broadcasting channel, it is
required that the original game visuals are featured directly from
the game itself without manipulation or edit of in-game assets,
locations, names, and titles. Caution is suggested around featuring
Upland community names and should be visible at the discretion of
the user featured. For games, experiences, and services that aim to
represent the Upland platform outside of its original platform (Web,
iOS, Android), there should be no change, edit, nor modification of
any in-game assets, locations, names, nor titles. Visuals of Upland
outside of its original platforms should mirror the exact likeness
of the platform as is.
Upland assets, as displayed on the
Upland platform (including but not limited to: structures, map
assets, cars, Totems, Block Explorers, Legits, structural ornaments,
terminals, and anything displayed on the map that is not from an
IP-protected Upland partner) can be modified in order to support the
function of the experience within the restrictions as outlined in
the terms of service. This excludes brand assets such as the Upland
logo and Miles.
Any IP-protected asset from a brand or
partner in Upland can not be modified, and must be maintained
visually in its original state as it is in Upland.
Any
item that is created by a user, defined as UGC (user-generated
content) or uploaded to the Upland platform, must follow the same
guidelines for Upland mark usage as they are outlined here.
These Guidelines apply to the use of “On Upland” service mark by
third-party developers.
Any additional permissions or
restrictions may apply based on specific agreements with Upland. In
case of conflicts between agreements and these Guidelines, the terms
of the agreements prevail.
Nothing in this document is
meant to convey a transfer of intellectual property rights from
Upland. This arrangement grants a limited-use license, revocable by
Upland for any reason and at any time, to individuals qualifying
under the above-listed programs.
By using the On Upland service marks, you agree to comply with these
Guidelines and any other applicable guidelines or policies set by
Upland.
Acknowledge that Upland is the sole owner of the
"On Upland" service marks and that you will not challenge
Upland's rights or misuse the "On Upland" service
marks.
The goodwill derived from using the "On
Upland" service marks belongs exclusively to Upland.
Unless authorized in a separate agreement with Upland, using
Upland's logos, company names, trademarks, service marks,
product names, or images of Upland products in marketing,
promotional, or advertising materials is prohibited.
Prohibited
use includes the use of phonetic or foreign language equivalents,
translations, or transliterations of the "On Upland"
service marks.
You may not use the "On Upland"
service marks as a company or trade name or as part of such
names.
The use of "On Upland" service marks as
part of product or service names requires express written
authorization from Upland.
Prohibit incorporating "On Upland" service marks in domain names, social media account names, profiles, monikers, avatars, handles, Google AdWords, or publication titles without express written authorization from Upland.
Prohibit using "On Upland" service marks on merchandise or promotional items without a license from Upland, regardless of whether items are sold, given away, or limited to specific groups.
Prohibit using of, or imitating Upland's trade dress, including web properties, user interfaces, marketing materials, product packaging, fonts, color schemes, and associated imagery.
Prohibit using of, or imitating Upland's trade dress, including web properties, user interfaces, marketing materials, product packaging, fonts, color schemes, and associated imagery.
Upland may have specific trademarks and badges for approved participants in its programs. Consult your agreement and program guidelines for proper use.
Use Upland word marks (not logos) in an informational context to
indicate compatibility with Upland.
Upland products,
adhering to specific requirements.
Use Upland word marks
in educational or informational materials, ensuring they appear less
prominently than the program title and are used only in a
referential context.
Use Upland word marks on non
commercial websites for informational purposes, complying with these
Guidelines.
Use Upland word marks in the title of
single-issue publications with proper trademark symbols,
attribution, and disclaimer statements.
Use the appropriate trademark symbols immediately after the mark in
superscript or parentheses.
Follow specific guidelines
for trademark symbol usage based on the distribution location of
materials.
All materials displaying Upland Marks must include the following notice and attribution statement: "On Upland® and the Upland logo are trademarks of Upland.me, Inc. in the United States and/or other countries.