Today, Upland is one of the most widely-used web3 platforms, with 3,000,000+ registered accounts, an average of 30,000+ daily active players, close to 300,000 unique land owners, and 6,000,000+ NFTs sold.

The Upland platform was launched in 2019 as a virtual property trading game mapped to the real world. It introduced an in-game token called UPX which can be bought with fiat or crypto currency at a fixed exchange rate of $1 for 1,000 UPX. UPX is not traded on external exchanges. It is used as a medium-of-exchange for a wide variety of purposes, such as minting properties, purchasing digital assets in the Upland store, and powering various in-game activities and marketplace transactions.

As a Metaverse with the foundational infrastructure of an open, immersive web, Upland is ready for ecosystem partners (players, entrepreneurs, creators, partners, and developers) to build and expand it within and beyond its boundaries. These ecosystem partners utilize the infrastructure and services provided by the platform in order to create value within the economy. Spark is the foundational utility token that allows for value creation in the form of world-building, community development, user-generated content, and unrestricted development of games, experiences, and services.