the World

Join a brand new NFT metaverse that is mapped to the real world and quickly becoming the largest and most dynamic blockchain-based economy in existence. Buy, sell and trade virtual properties mapped to real addresses. Build your dream house, start a virtual business and earn UPX coins or U.S. dollars by selling your NFT properties in a free and open marketplace. Make friends in Upland, make friends for life. Ready to join one of the most positive and diverse player communities in the digital world today?

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Curious about how Upland works? Check out our FAQ below. Can’t find an answer to what you need? Click here to join our Discord and our community will help you out.

What is Upland?

Upland is the earth’s metaverse mapped to the real world and accessible via web, iOS and Android. It has its own in-game economy, operating according to the laws of supply and demand set in motion by players such as yourself. Upland's foundation is built on three pillars: entertainment, community and business. Upland has been in open beta since January 2020. We have a detailed whitepaper available as well as a development roadmap detailing all the exciting features to come this year.

Who is behind Upland?

Upland was created and is operated by Uplandme, Inc., a Silicon Valley based company with support from organizations such as (creators of EOSIO blockchain), and veterans from the gaming, real estate and technology industries. The company was founded by Dirk Lueth, Idan Zuckerman and Mani Honigstein, each contributing from their own area of expertise. The rest of the team includes a development division in Ukraine as well as professionals based in the US and Germany.

Where can I find basic information and frequent updates about the company?

How do I play Upland?

If you’re curious about the game mechanics, we have a full How to Guide. If you’re a new player, we highly encourage you to visit for tips and tricks on how to succeed in Upland. We also have a community full of awesome, friendly Uplanders who love helping new players succeed. Join them on our Discord here and don’t be shy about asking any questions about the game!

I read that Upland is somehow connected to “blockchain” or “crypto”. Do I have to know anything about these to participate?

You don’t need any in-depth crypto knowledge to play and become a success in Upland. It’s true that Upland is powered by the EOS blockchain. The blockchain helps us guarantee true ownership because every transaction is recorded on an irreversible ledger. That way, you know your property is owned by you - forever! It’s also true that commerce in Upland is powered with UPX, our in-game coin. Upland’s goal is to be powered by the latest innovations in tech but accompany that with a streamlined user interface that is meant for use by anyone and everyone.

Is UPX, the internal token, a cryptocurrency? When can I withdraw it?

Technically speaking, UPX is a fungible token on the EOS blockchain, similar to any cryptocurrency. We have elected, however, to use UPX strictly as a utility token. This means it can only be used inside Upland and cannot be withdrawn. By doing so, we avoid UPX being traded on external or decentralized exchanges outside of our control and possibly being deemed a financial security by the United States Securities and Exchange Commission (US SEC). Maintaining compliance with United States regulations is one of our top priorities. However, as the platform does include a real economy, we have elected to partner with the financial division of Linden Lab (creators of Second Life) to allow a new feature, coming soon, called “fiat out”. Using this feature, you can choose to sell your virtual properties and items for either UPX OR fiat (e.g. USD).

Our partner is officially licensed in all 50 US states. You can read more about that here.

How does Upland’s economy work?

Upland’s economy works according to the principles of supply and demand. If you are interested in more information about the Upland economy, please check out the Upland Handbook and join our Discord here.

What does “true ownership” mean? Are these virtual properties and other items really mine?

One of the magical things about using the blockchain, and some would say its primary benefit, is the idea of true ownership. The meaning of true ownership has evolved along with blockchain technology itself. At Upland, we define it as the notion that no one can control your in-game assets aside from you. When you reach Uplander status (10,000+ UPX net worth), an EOS blockchain account is automatically created for you. This is a real EOS account, just like you could create anywhere else. The private keys to that account are generated from your email/password combination, and are not stored on our servers. Though the Upland system helps you manage your EOS account, we can not control your in-game assets even if we wanted to, nor can anyone else. The account is yours forever and the assets inside it are yours forever.

The game is based in San Francisco and certain cities, but I’m not. What’s the point?

Being physically present at the location of your ‘block explorer’ (avatar) is not required. We know that the first place users want to own and develop their virtual properties may be in locations close to them, either geographically or in terms of familiarity. We started Upland in San Francisco, New York and other regions - but our dream is to reach every major locale around the world at some point in the next few years.

Join the Conversation

See what is going on in the Upland universe. Get answers to your newbie questions or advice on advanced game strategy. Simply connect to our Discord Server by clicking on the button below and voilà, you’re in!
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